Vietnam to promote tourism in Australia

Monday - 27/05/2019 21:32
Vietnam will introduce and promote Vietnamese tourist destinations in three Australian cities – Perth, Sydney and Melbourne – as part of the 2017 National Tourism Promotion Programme, from August 12 to 19.

The initiative is an opportunity to promote the country’s landscapes, people and culture and attract more tourists to Vietnam from Australia, as well as providing a chance for businesses from both nations to explore co-operation activities and expand their market.

Speaking at a conference on tourism promotion on August 3, Hoang Nhan Chinh, head of secretary of the Tourism Advisory Board, said that in the future, the General Department of Tourism, Vietnam Airlines, Hanoi Investment, Trade and Tourism Promotion Centre, and the Tourism Advisory Board will co-ordinate and set up tourism booths at leading global trade shows, such as the WTA London in the UK and ITB Berlin in Germany.

In 2016, Hanoi spent US$2 million on CNN (Cable News Network) promoting tourism and investment in the country. This April, CNN telecast a 30-minute programme showcasing some of the capital’s stunning landscapes and its most popular spots, including the iconic Hoan Kiem (Returned Sword) Lake, the bustling Old Quarter, as well as some of its signature cuisine.

Vietnam aims to welcome 13-15 million foreign tourists this year. Currently, the country’s annual budget for tourism promotion is US$2 million. In comparison, Thailand spends US$60 million and receives over 30 million international tourists every year.

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